I loved many of the sessions at SXSWedu. The problem was that there were so many to choose from and of course the ones I was most excited to check out overlapped. I was debating whether I should go to the session on Designing for Digital Natives by the IDEO crew or not. I had followed IDEO and IDEOu as an organization on Instagram for awhile. Hearing some of the team in person was exciting and it was bringing design thinking and our students’ lives together (perfect for a IT Coach). Seemed perfect except it was in the farthest hotel (a whole 5 minutes but heh) and there were 3 other sessions on my list. I trudged along grabbing a seat at the back if I needed an escape route. Within the first few minutes of their presentation I was hooked and I didn’t want it to end. The 25 minute session was an artfully designed story woven together with visuals, take aways, humour and more.
There were so many take aways:
- I need to up my Keynote game. From an animated title screen to snapchat videos for their introduction page, to funky personalized fonts the slides showed the teams understanding of design and that visuals tell as much of your story as your words.
- The team shared their design for an app for first generation college students and the process to making something that high schoolers would actually use and check in to often. As the story evolved you could see each step of the design process come to life, always with the user at the centre, sharing the failures and subsequent re-iteration. The learning was woven through a story.
- And the story always came back to the learner, the user. As we are designing tasks, learning experiences. As leaders as we talk about change do we take a user centred design approach?
- As I was sketching out the 5 design tips for designing for digital natives, the take aways from their experience, I realized they each could be applied as we design lessons especially online learning experiences as well.
- I think more than anything I was reminded how a well constructed story can affect change, innovate, try something new even in a limited time frame. More than a how to, more than a rally cry, a story often allows us to be completely human, completely authentic in our lesson.
So thank you IDEO team for sharing your story in such an amazing way. I’m off to weave my own story and play with Keynote!